Natural dog treats sold in aid of dogs in need

Welcome to Beautiful Joe’s range of irresistible, completely natural, handmade treats. Every time someone buys a bag of our delicious dog treats, we give some away to a rescue centre.

  • 100% natural treats for happy, healthy dogs.
  • Every bag sold helps dogs in need.
  • Over £1,000,000 of treats donated to rescues.
  • Irresistible taste dogs go wild for.
Dogs Love Us!
  • 100% Natural

  • 100%
    British

  • Ethically Sourced

  • Nothing Added

  • Super
    Tasty

  • 150k+

    Packets of Treats
  • 115+

    Rescue Homes
  • £1m+

    Worth of treats
We've Donated

What’s in a Treat?

  • 100% Natural Ingredients

    Our treats are made with just one ingredient - pasture-fed beef or pasture-fed lamb.
  • Sourced from High Welfare Farms

    We source our meat from small scale, high welfare, British farmers. We visit all our producers.
  • Slow-Dried for Maximum Flavor

    Our treats are slow-dried to lock in natural flavours and nutrients, making every bite irresistibly tasty.
  • Sustainably Produced

    100% recyclable packaging. Carbon Neutral. Members of 1% for the Planet. ISO14001/26000 compliant.
  • Grain-Free

    Nothing added. Grain free. Made in small batches. The healthiest treat you will ever find.
  • Packed with Protein

    Our treats are a protein-rich snack that helps support strong muscles and overall vitality in your dog.

Supporting 110+ Rescue Homes

Frequently Asked Questions

Find quick answers to the questions we get asked most often
  • They are made from 100% British, free-range meat (ox liver or lamb’s lung), which is simply air-dried. Nothing is added, nothing is taken away. This means that our treats are a very pure and healthy product.

  • We are named after a dog called Beautiful Joe who survived terrible cruelty and helped promote animal rights over a hundred years ago. He was made famous by a book Beautiful Joe – which sold over a million copies.

  • Every time you buy a bag of our delicious liver dog treats, we give the same quantity away to a rescue home. So far, we have donated over £1,000,000 of treats to over 150 rescue centres throughout the UK.

  • Our treats are made by hand and in small batches in our kitchens in the heart of the Wiltshire countryside. We are family business and use only British raised free range, wild and certified organic ingredients sourced from producers we know and have visited. 

  • Our treats are suitable for puppies over 8 weeks of age. Because they are so high in protein, we suggest feeding them sparingly (which makes them an ideal training treat).

  • We aim to process all orders on the same day (Monday to Friday) and we send everything by second-class Royal Mail (95% of which arrives within 2 to 3 days). If you need treats urgently, please telephone or email.

  • All our orders are posted Royal Mail second class.

  • We offer a 100% money-back guarantee. If your dog doesn’t like them please return them for a no quibble full refund.